Dinda Puspitasari, born in Jakarta in 1989, is a self taught fashion illustrator. After graduating from Universitas Indonesia in 2010, she started a career in advertising agency. Within the same year, she also started a clothing label as a medium to express her enthusiasm in fashion. After juggling on both worlds, she decided to pursue her dream as a fashion entrepreneur. They say you can plan a pretty picnic but you can’t predict the weather is somewhat true. When Dinda was trying to build her fashion label, she got her first publication client in illustrating. Realising that illustrating has been her passion since she was a little girl, she started focusing on her illustrating career ever since.
Since 2013, Dinda works on her illustrations as a freelancer. She plays with different techniques and materials, but mostly with ink, watercolor and digital. As she is a fashion enthusiast, her inspirations mostly come from runway and street style. With a keen eye she captures the attitude of fashion silhouettes and eye candy stuff. Her quick and spontaneous lines are full of energy. She loves to make her illustration looks chic but raw at the same time.
Dinda works with various clients, Dior, ELLE, Unilever, Laneige, Make Over, Emina are some of her clients. She works closely with publications, not only that she draws for her clients, but she also published a series of books called #88LOVELIFE with Diana Rikasari. It’s a motivational quotes book full of colorful illustrations. Since the first book launch in 2014, #88LOVELIFE has been sold for more than 70,000 copies across Indonesia, Malaysia, Singapore, US, and Europe. #88LOVELIFE recently won a ‘Best Book of 2015’ in the non fiction category by Putra Jaya Book Fair, by MPH (Malaysia).